An Instagram Approach for Your Brand for the Holidays

The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more … Continue reading An Instagram Approach for Your Brand for the Holidays

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8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to … Continue reading 8 Tips to Market Your Products for the Holidays

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5 Reasons Why You Need to Start Looking at Voice Search for Your Business

The way people search for things online has been slowly changing because of voice command options like using Siri on an iphone or the Amazon Echo in their home. Instead of physically typing in something you are looking for, you can easily activate a voice command option and save time and effort. When people are … Continue reading 5 Reasons Why You Need to Start Looking at Voice Search for Your Business

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Things to Know about Instagram Influencers

Social media sites have become a platform that allows people to develop into internet celebrities that people follow to hear about trends and products. A social media influencer manages to establish credibility in whatever industry they are in and they become an authority on things like fashion, makeup, food or whatever they have a strong … Continue reading Things to Know about Instagram Influencers

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The Importance of Social Media for Your Brand

There are now many facets to marketing your business online and one strategy that continues to grow is social media. More people than ever are joining social media sites and the amount of people using them daily is only expected to keep growing. Social media is not just a place for friends to connect anymore, … Continue reading The Importance of Social Media for Your Brand

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5 LinkedIn Marketers To Follow

LinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips. LinkedIn influencers are providing people … Continue reading 5 LinkedIn Marketers To Follow

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5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t. Performing well on social media does not necessarily mean hitting it hard with … Continue reading 5 Steps to Social Media Domination

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Why SEO Isn’t Dead

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved. In … Continue reading Why SEO Isn’t Dead

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5 Ways to Snapchat Like Gary V

Social media pioneer and expert, Gary Vaynerchuk, has been touting Snapchat as the one of the most valuable marketing tools available. He uses his own Snapchat to push his personal brand and make meaningful connections with his followers. Even though many marketers ignore Snapchat assuming it only works for a teen audience, Gary V has … Continue reading 5 Ways to Snapchat Like Gary V

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5 SEO Mistakes You Shouldn’t Make

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay … Continue reading 5 SEO Mistakes You Shouldn’t Make

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5 Ways to Incorporate Off-Page SEO

When people develop an SEO strategy they usually focus all their energy toward on page tactics within their own website to increase search rank. Creating content for the site, optimizing the speed, internal linking and all the other ways we make our website more search friendly is considered on-page SEO. However, off-page SEO can be … Continue reading 5 Ways to Incorporate Off-Page SEO

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How to Deal with Search Rank Fluctuations

If you are involved in an SEO marketing strategy then you are probably concerned with your website’s rank and check it on a regular basis. Your rank helps you determine if your SEO efforts are working and tells you how your website is fairing in a specific marketing. It is common for your rank to … Continue reading How to Deal with Search Rank Fluctuations

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7 Tips for Getting New Email Subscribers

Your email marketing strategy is only effective if you are reaching new customers and getting more people to opt-in to read the content you send out. Getting new subscribers every day is crucial to counteract any losses through unsubscribers or people changing their email addresses. How do you increase the number of people subscribing to … Continue reading 7 Tips for Getting New Email Subscribers

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Using Instagram Ads to Boost Traffic

Instagram offers a great opportunity for organic marketing and promoting your brand but as the app gets more popular it also becomes more competitive for businesses. More and more brands are joining Instagram to try to reach their target audience which can make it hard to stand out. It can be much easier to engage … Continue reading Using Instagram Ads to Boost Traffic

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4 Common Social Media Marketing Myths

The way that people use social media and the way that businesses market on different platforms continues to evolve and change every year. Brands that are new to social media marketing may have trouble figuring out what their best strategy or approach should be. There are a number of myths and misconceptions that can hinder … Continue reading 4 Common Social Media Marketing Myths

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Why Your Business Shouldn’t Be On Snapchat

Snapchat has become one of the most popular social media platforms among young teens in the past few years and marketers are beginning to set their sights on the app to reach new people. It might be useful for certain industries but does every business need to be on Snapchat? Businesses might feel that they … Continue reading Why Your Business Shouldn’t Be On Snapchat

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The Top 3 Facebook Marketing Strategies

Facebook is one of the more established social media sites that has been around much longer than newer trends like Instagram or Snapchat. Even though it is one of the first major social media platforms it has not lost its relevance especially for marketers that need to represent their brand and connect with customers. The … Continue reading The Top 3 Facebook Marketing Strategies

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7 SEO Strategies To Get Your Site Found

If you are trying to improve your website’s search results then you might consider looking into the types of SEO tools that can change your rank more quickly and effectively. While one of the main focuses of SEO is using certain keywords to your advantage, there are also other factors that can affect your rank. … Continue reading 7 SEO Strategies To Get Your Site Found

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10 Reasons Why You Need A New Website

Your company’s website often creates a first impression on a potential customer who is just beginning to get to know your brand. The look, feel and functionality of your website is crucial in how you represent your brand and how people interact with your business. If you are wondering whether you need to redesign your … Continue reading 10 Reasons Why You Need A New Website

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5 Things You Need To Know About Email Marketing

Email marketing is a great way to connect directly with customers or potential customers by sending them messages straight to their inbox. What makes email marketing so effective is the fact that you are for the most part speaking directly to people who have already purchased something from you in the past or have previously … Continue reading 5 Things You Need To Know About Email Marketing

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8 Secrets To Instagram Marketing

Instagram has slowly become one of the major social media platforms where businesses want to establish their presence and engage with people. One of the things that people tend to like about Instagram is how visual it is, especially marketers hoping to promote their products with carefully crafted and appealing images. Although the sheer amount … Continue reading 8 Secrets To Instagram Marketing

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127 Facts Your Probably Didn’t Know About Video Marketing

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Top Email Marketing Strategies

While email may seem like a more traditional type of marketing compared with the hype of social media and other tools, email marketing is still alive and well in 2016. Marketing directly to interested customers through email newsletters can prove to be a valuable resource that can keep them connected to you and allow you … Continue reading Top Email Marketing Strategies

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How to Get More Mileage Out of Your Social Media Posts and Website Assets

With social media marketing, it’s usually a “one and done” type of deal. A post is posted, shared, or Tweeted, never to be repeated again. At least, that used to be the idea of how things were to be done. Nowadays, there are ways to extend the life of your website assets and even share … Continue reading How to Get More Mileage Out of Your Social Media Posts and Website Assets

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Refresh Your Social Media Campaigns

Running a social media marketing campaign without a clear plan is like sailing a ship without a captain. You don’t want to be left aimlessly floating at sea or even worse… shipwrecked. If your campaigns have been on auto pilot for awhile, it’s easy to feel burned out. But don’t give up yet! Keep Updating … Continue reading Refresh Your Social Media Campaigns

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Google Local Guides and The Importance of Reviews

Yelp Elite Squad, meet Google Local Guides. Though Google’s program for City Experts was first launched in 2013, Google recently renamed and re-launched the program dubbed Google Local Guides in an effort to make a stronger local push. What are Google Local Guides? Much like Elite Yelpers, Google Local Guides have to sign up to … Continue reading Google Local Guides and The Importance of Reviews

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Reasons Why a Large Site Should be Reorganized

SEO Friendly URL Structure Over the years, you have probably accumulated many pages, articles, and press releases – some that probably have overlapping or duplicate topics. Organizing a big, messy site is a challenge but luckily it can be done in steps. The biggest mistake you can make is not starting. It begins with taking … Continue reading Reasons Why a Large Site Should be Reorganized

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Make the Most Out of Video in Social Media Marketing

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling … Continue reading Make the Most Out of Video in Social Media Marketing

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Integrating Instagram Ads into Social Media Marketing

In terms of social media networks, Instagram is one of the fastest-growing and widely used platforms around the world. It has experienced a meteoric rise since its $1 billion purchase by Facebook three years ago and the network now has 400 million active users making it a high ranking industry giant. Instagram can help maximize … Continue reading Integrating Instagram Ads into Social Media Marketing

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How to Determine Your SEO Content Needs

In today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach … Continue reading How to Determine Your SEO Content Needs

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The Concept Of SEO Marketing

When you make a new website, no one knows that you have launched a new brand, product, or company until you start using SEO. Through the search engine optimization process, your site gets recognized by people browsing the Internet from all over the world. Basically, search engine optimization is a process through which your site … Continue reading The Concept Of SEO Marketing

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Ways To Do Marketing Via Google

Google has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search … Continue reading Ways To Do Marketing Via Google

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How Marketing On Bing Can Be Useful

Bing is a very famous search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when … Continue reading How Marketing On Bing Can Be Useful

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Tips For Doing Video SEO Online

Video SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works … Continue reading Tips For Doing Video SEO Online

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Most Effective Facebook Marketing Techniques

Facebook is one of the most widely used social media sites around the world for people to share their ideas, life events, pictures, videos and to communicate with friends and loved ones. Facebook is also a useful and powerful marketing tool. Many businesses create a page on Facebook and then share relevant content to their … Continue reading Most Effective Facebook Marketing Techniques

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Why You Need To Do Paid Search Marketing

The trend of selling products and services online has become very common because the world is now a global village that allows people to easily connect and communicate via the Internet. Therefore, it has been easier for anyone to sell products online and be able to earn a living. You can now find various online … Continue reading Why You Need To Do Paid Search Marketing

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Why People Prefer To Do PPC Advertising

When anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to … Continue reading Why People Prefer To Do PPC Advertising

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Why Your Business Needs to Blog About Your Business

Blogging about your business might be the last thing on your list of things to do. Of all the other priorities, you might want to get to “real” topics in the industry for organic SEO purposes. Even if you have a regular writing schedule, be sure to put set aside some posts about your business and … Continue reading Why Your Business Needs to Blog About Your Business

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Techniques Of Snapchat Marketing

Using Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways.  Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also … Continue reading Techniques Of Snapchat Marketing

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Social Media Marketing Agency In Los Angeles

Social media marketing continues to be very important for any business because it plays the vital role in boosting a brand name around the world. Through social media and other sites, people can come to know your brand and become familiar with your products. Now when any person starts a business, they will create various … Continue reading Social Media Marketing Agency In Los Angeles

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Why Pinterest Marketing Is Important

Pinterest is one of most widely used social media websites where people pin their pictures, videos, infographics, and other visuals. It has been a very useful platform for people to share anything that captures their fancy in the form of pin posts. You start out by creating an account on Pinterest and immediately begin creating … Continue reading Why Pinterest Marketing Is Important

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Why People Do Marketing On LinkedIn

LinkedIn is not a site that you would normally think of when it comes to marketing because it is a place where people search for highly qualified candidates for job openings. But many multinational companies prefer to hire people from LinkedIn because of people on the site share their resumes and it is easy to … Continue reading Why People Do Marketing On LinkedIn

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Boost Facebook Engagement with Videos

Now that Facebook users have more control of what they see in their News Feed, give them a reason to engage with your business through video. Did you know that Facebook counts a view of a video as something that has been watched for 3 seconds or less? Take advantage of this engagement factor today. … Continue reading Boost Facebook Engagement with Videos

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How Effective Is Adwords Marketing For A Brand?

Adword marketing can be a very effective tool for any brand or company. It’s important to first carry out the research needed to create a successful marketing campaign with adwords. This involves selecting the keywords most relevant to your campaign and target audience. Keyword planner tools can help with that. Failure to do this research … Continue reading How Effective Is Adwords Marketing For A Brand?

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Benefits of Social Media Advertising

Social media has become one of the most powerful platforms for people to share their thoughts, feelings, and viewpoints, as well as quickly communicate their ideas with others. Today, there are several options for social media users to express their personalities and personalize the way they use any one platform. Some social media outlets are … Continue reading Benefits of Social Media Advertising

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PPC: Should I Advertise on Bing?

As of last year, it is officially correct to say that on desktop searches, Google controls 64% of the search market share while Bing controls about 43%. You can read more about that here on comScore’s findings. Bing’s Market Share Because Google owns so much of the search “pie”, Bing has to make drastic and … Continue reading PPC: Should I Advertise on Bing?

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How Useful Is Amazon Selling

Thousands of people and businesses are selling their products on Amazon because the site allows a variety of businesses to sell on their platform. It is one of the most recognizable and popular sites to sell any kind of product and make a good profit. Amazon provides an easy and simple to use admin portal … Continue reading How Useful Is Amazon Selling

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Benefits of A Los Angeles Marketing Agency

Every brand wants to achieve worldwide recognition, and social media marketing along with other types of marketing are the best possible way to reach each potential customer. For example, if you are selling a specific product and want to reach customers anywhere in the world via the Internet, then you would need to utilize marketing … Continue reading Benefits of A Los Angeles Marketing Agency

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The Ideal Conversion Rate Is Like a Unicorn…

Conversion rate optimization – three words never sounded so intimidating. A major obstacle in the way of perfecting the art of conversion is that there are many myths and false information floating around out there. It’s hard to know what the norm is for your industry and what it truly means to improve conversions. In a … Continue reading The Ideal Conversion Rate Is Like a Unicorn…

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Connect with Customers on Your Website Via Facebook Messages

Facebook Messenger makes it easy to keep in touch with your friends and loved ones. It’s so convenient that it’s no wonder that some people prefer it over traditional emails or texting. Being connected on Messenger is reminiscent of the good old days on AOL Instant Messenger, when you could instantly reach/chat with a friend … Continue reading Connect with Customers on Your Website Via Facebook Messages

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