Top Email Marketing Strategies

While email may seem like a more traditional type of marketing compared with the hype of social media and other tools, email marketing is still alive and well in 2016. Marketing directly to interested customers through email newsletters can prove to be a valuable resource that can keep them connected to you and allow you … Continue reading Top Email Marketing Strategies

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How to Get More Mileage Out of Your Social Media Posts and Website Assets

With social media marketing, it’s usually a “one and done” type of deal. A post is posted, shared, or Tweeted, never to be repeated again. At least, that used to be the idea of how things were to be done. Nowadays, there are ways to extend the life of your website assets and even share … Continue reading How to Get More Mileage Out of Your Social Media Posts and Website Assets

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Refresh Your Social Media Campaigns

Running a social media marketing campaign without a clear plan is like sailing a ship without a captain. You don’t want to be left aimlessly floating at sea or even worse… shipwrecked. If your campaigns have been on auto pilot for awhile, it’s easy to feel burned out. But don’t give up yet! Keep Updating … Continue reading Refresh Your Social Media Campaigns

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Google Local Guides and The Importance of Reviews

Yelp Elite Squad, meet Google Local Guides. Though Google’s program for City Experts was first launched in 2013, Google recently renamed and re-launched the program dubbed Google Local Guides in an effort to make a stronger local push. What are Google Local Guides? Much like Elite Yelpers, Google Local Guides have to sign up to … Continue reading Google Local Guides and The Importance of Reviews

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Reasons Why a Large Site Should be Reorganized

SEO Friendly URL Structure Over the years, you have probably accumulated many pages, articles, and press releases – some that probably have overlapping or duplicate topics. Organizing a big, messy site is a challenge but luckily it can be done in steps. The biggest mistake you can make is not starting. It begins with taking … Continue reading Reasons Why a Large Site Should be Reorganized

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Make the Most Out of Video in Social Media Marketing

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling … Continue reading Make the Most Out of Video in Social Media Marketing

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Integrating Instagram Ads into Social Media Marketing

In terms of social media networks, Instagram is one of the fastest-growing and widely used platforms around the world. It has experienced a meteoric rise since its $1 billion purchase by Facebook three years ago and the network now has 400 million active users making it a high ranking industry giant. Instagram can help maximize … Continue reading Integrating Instagram Ads into Social Media Marketing

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How to Determine Your SEO Content Needs

In today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach … Continue reading How to Determine Your SEO Content Needs

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The Concept Of SEO Marketing

When you make a new website, no one knows that you have launched a new brand, product, or company until you start using SEO. Through the search engine optimization process, your site gets recognized by people browsing the Internet from all over the world. Basically, search engine optimization is a process through which your site … Continue reading The Concept Of SEO Marketing

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Ways To Do Marketing Via Google

Google has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search … Continue reading Ways To Do Marketing Via Google

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How Marketing On Bing Can Be Useful

Bing is a very famous search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when … Continue reading How Marketing On Bing Can Be Useful

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