What is Brand Bidding?

Companies involved in pay per click advertising may be familiar with the term brand bidding for certain search terms. Brand bidding means that marketers who are purchasing ads for search terms on Google bid on the brand terms of a third party. Essentially it means that your company’s website will appear when the user searches for a bigger brand name.

The concept behind brand bidding is that smaller, less known companies can get more traffic by being associated with more popular brands in the same industry. If a small, local shoe company bids on brand terms like “Nike”, for example, then their website will appear in search results and users might click on it during their search. The goal in brand bidding is diverting user attention to choose or at least become more familiar with a similar brand to the one they are searching.

Certain brands may not authorize other companies to bid on their brand name and only allow a group of affiliates to bid so that traffic is directed to approved pages. This can help block out certain bidders which may divert traffic away from them with their brand bidding practices. Technically brand bidding is allowed by Google and some companies have to be very vigilant to prevent it from affecting their traffic.

For the companies that allow brand bidding or simply ignore it, smaller brands can take advantage of using their notoriety to get better results from pay per click advertising. Bidding on specific brand names can result in a higher rank and more traffic overall. Most importantly, there is little risk involved since you only pay when users click through to your website.

Brand bidding may be threatening to some bigger brands but it can prove beneficial for unknown brands that want to increase their visibility.

The post What is Brand Bidding? appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/what-is-brand-bidding/

Dealing with Fake Reviews

Small businesses often have to deal with annoyance of reviews on their Google business page, Yelp or other site that are fake, negative reviews with low ratings. When someone owns a small company it can be obvious to them when someone writes a review that was not a client. Random people on the internet, disgruntled employees or other competitors may make fake profiles simply to post negative reviews of a business that they have had no interaction with.

Unfortunately it can be a bit challenging to prove to Google that those reviews are not valid in order to have them removed. You will need to carefully monitor your reviews and be able to make a case as to why they aren’t valid. Even though you may know for certain that these people were never customers, you need to be able to show Google, Yelp, Facebook or other websites that these profiles are fake and not legitimate complaints.

If the reviews don’t comply with community standards, the reviewer has a clear conflict of interest, they included profane language or if they are impersonating someone else then the website might remove them. There is no guarantee that the review will be removed but it can be worth trying to contact the website if you know for certain that the review is false. If you can’t get it removed, sometimes it can be helpful to write a response to the review and address their complaints politely so that other users can see both sides of the situation.

If negative reviews are a problem, often the best way to combat them is to work to attract more positive reviews so that they negative ones are less noticeable. Getting more consistently positive reviews on the page will eventually make the negative ones seem questionable to users.

The post Dealing with Fake Reviews appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/dealing-with-fake-reviews/

4 Old SEO Tactics that Will Retain Their Value in 2019

2019 is on top of us,and everything is bragging about the changes it will bring. The story is no different when it comes to the online marketplace, especially SEO.

But apart from the changes, its time we discuss some tried and tested methods that will retain their relevance this year as well. So, following we will discuss some old SEO tactics, you shouldn’t leave behind.

1. Featured Snippet

The new year will bring its changes, but you can’t overlook some proven tactics. Featured Snippets will remain strong in the upcoming year as well. These are the condensed clips of information where are placed on top of SERP.

These provide search engine users with a summary of content along with the link to their website. They take more than 10% of organic traffic. This is why you must curate your content accordingly.

There ware more likely the short answer to long tail searches. If done right, they have a major and positive impact on your reader’s user experience. The search engine users are tempted to lookright for their snippets instead of below results. You need to benefit from this by carefully putting together your data and content. It helps to keep your content to the point.

2. Mobile

For years, we have been seeing Mobileoptimization in new year SEO trends. We hate to admit that 2019 will be no different. Yes, there are some major changes introduced in the marketplace, and you must accommodate them if you want to stay in the picture.

Mobile search has surpasseddesktop search, and Voice Base search will take it to new heights. Google has already made a big move with Google Search along with every other brand introduce their own assistant recently.
But we expect the mobile search trend will reach new limits this year and it will be a major factor that will help your sites rank. Scottsdale SEO expert insists on implement a new strategy that will accommodate voice search.

3. Quality Content is Still Important

This is an age-old story; the quality of your content remains on top. If you want to succeed online, then you must make qualitative and relevant content, just avoid oversaturation of it. The fact is, people are selective about what they read, watch and explore.

Therefore, its imperative that you invest time and effort in your content. 2019 will be the year when we will see major implementations in Voice search, AI, personalized search and others. So, take them into account if you want to navigate through competitive waters.

4. Internal Links

Once you create good content, you will need to promote it. Therefore, you must link your content internally to other pages of your site. This means you will have to edit some old posts to include new links.

As you take care of that, you will have to focus on external links. These are the links you get from other websites. Google relies on external links to determine how good your post is. This makes sense as link building is important to rank higher.

The post 4 Old SEO Tactics that Will Retain Their Value in 2019 appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/4-old-seo-tactics-to-use-in-2019/