Reddit Drives Huge Traffic- Are You On It?

Most marketers focus their energy on apps like Facebook, Instagram and Snapchat but they may not be familiar with other platforms that are quickly growing in popularity. Sites like Reddit are becoming more important for the online community as users consume hours of content on the app. Reddit can seem different and confusing at first for marketers who have never used it before but it can be great for highly targeted content to reach a bigger audience.

Reddit is a highly customized experience created by a very engaged online community but marketers haven’t yet fully embraced its potential. Businesses that are able to become part of the community and add value to it will start to see major benefits including increased traffic, a more recognizable brand, a way to showcase and test new products, and being able to reach your audience based on their interests. The customization on Reddit can help you connect to a niche audience and reach the people who will be the most interested in buying your products.

A recent report revealed the extensive reach of Reddit which has grown rapidly to reach around 1.4 billion views per month. The platform was recently redesigned which also helped increase video views, posts and engagement with users. After all of this growth, Reddit is now the number 3 site in the U.S. and number 7 globally.

Engaging with people on Reddit can lead to new followers and a major traffic increase to both your Reddit page and your company’s website. Reddit users like to engage with posts and interact with the things that interest them. If your company creates relevant and interesting content then you can start to see huge increases in your engagement, overall traffic and sales through your web page.

The post Reddit Drives Huge Traffic- Are You On It? appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/reddit-drives-huge-traffic/

5 Reasons Your Google Ads Aren’t Getting Results

With paid ads most marketers expect guaranteed results but unfortunately this isn’t always the case. Some businesses struggle with low conversion rates from their Google Ads or their ad doesn’t show up in search results because they made a simple mistake. Drivings sales with paids ads isn’t always a simple fix but there are ways to make sure you get more results from Google ads.

1. Disapproved Ads or Keywords
Once you create a Google ad, it goes through an approval process before it becomes active. Many businesses are not aware that their ads have been disapproved or have limited approval because of some issue with Google’s advertising policies.

2. Poor Ad Scheduling
If you don’t set a specific schedule for your Ad to run it can automatically run at all hours of the day which usually leads to low impressions. Targeting your ads at the right time of day can ensure that your audience is seeing them when they are more likely to be searching.

3. Poor Location Targeting
If you haven’t set up your location targeting properly you may be getting low results or your ads may not even show. Your targeting should not be too narrow but it needs to be set to where your target audience is searching.

4. Your Landing Page Doesn’t Match
If your ads are showing but you have low conversion rates it could be due to your landing page. When customers click on the ad they need to be directed to a landing page that matches the specific keywords.

5. Negative Keywords or Low Bids
Marketers creating negative keyword lists often will accidentally match negative keywords with targeted keywords which prevents the ad from running. Keyword bids that are too low can also mean the ad won’t run.

The post 5 Reasons Your Google Ads Aren’t Getting Results appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/5-reasons-your-google-ads-arent-getting-results/

What are Your Content KPIs?

Marketers need to be able to create quality content that not only reflects their brand well but also gets real results. It is important to be able to measure the success of your content through your KPIs or key performance indicators. Having KPIs in place will give you some measurable values of how effectively your company is achieving your top objectives in marketing campaigns.

Establishing KPIs starts with clearly defining what your business goals are on a strategic and logistical level. When you have a list of goals it can help you consider how certain metrics or KPIs tie into that goal and how much your performance should reflect your success. You should be able to keep track of your business goals and KPIs so that you know the scope of your marketing campaign.

When you consider KPIs for your marketing campaign you can choose different metrics that you think will best determine the results of your content. They could include measurable changes such as traffic volume, engagement, content effectiveness or resolving audience needs. If one of your business goals is to reach more people, then traffic volume and engagement will be important KPIs to track with your content.

Using analytics to measure KPIs will be crucial throughout the course of your marketing campaign. As you receive data from your content you can be creative in translating it so that you are able to apply your insights in different ways to adjust and improve your content. KPIs can help you come up with new ideas to create content that you think will get better results.

The most important thing about KPIs is to take action and use them as a way to make progress in your marketing so that you are able to reach more goals with the content you create.

The post What are Your Content KPIs? appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/what-are-your-content-kpis/

Can You Still Get Organic Reach on Facebook?

Anyone managing a Facebook business page may have noticed the drop in views, interaction and organic reach in general. It can be more difficult to reach people through organic posts on Facebook now since Ad content has dramatically increased and made the news feed more competitive. Marketers may struggle to get any engagement on their organic posts due to the sheer volume of content being published on Facebook from other businesses.

Facebook has also recently changed its news feed algorithm which has caused an even greater drop in organic reach for many marketers. The platform made a change to shift the algorithm so that users would see more posts from their family and friends rather than businesses. In spite of these changes, it is still possible to see some valuable reach from your organic posts if you are careful about the type of content you publish and when.

Understanding the different factors that come into play when Facebook ranks certain posts above others can help you generate content that will show up in people’s news feeds. For example, Facebook ranks live videos higher in the news feed and videos with higher watch and completion rates. It also ranks based on certain words that indicate important events such as “congratulations”.

Familiarizing yourself with how Facebook’s new algorithm works can help you choose the type of content that is more likely to be seen. Your organic posts that facilitate more interaction and incorporate video will have a greater reach than other types of posts. Content should be infrequent and highly targeted in order to get more of a response.

Ultimately, marketers need to get smarter about the way that they post rather than publishing as much content as possible. They will also need to balance plenty of paid content with their organic posts to continue to expand their customer base.  

The post Can You Still Get Organic Reach on Facebook? appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/organic-reach-on-facebook/

What is Brand Bidding?

Companies involved in pay per click advertising may be familiar with the term brand bidding for certain search terms. Brand bidding means that marketers who are purchasing ads for search terms on Google bid on the brand terms of a third party. Essentially it means that your company’s website will appear when the user searches for a bigger brand name.

The concept behind brand bidding is that smaller, less known companies can get more traffic by being associated with more popular brands in the same industry. If a small, local shoe company bids on brand terms like “Nike”, for example, then their website will appear in search results and users might click on it during their search. The goal in brand bidding is diverting user attention to choose or at least become more familiar with a similar brand to the one they are searching.

Certain brands may not authorize other companies to bid on their brand name and only allow a group of affiliates to bid so that traffic is directed to approved pages. This can help block out certain bidders which may divert traffic away from them with their brand bidding practices. Technically brand bidding is allowed by Google and some companies have to be very vigilant to prevent it from affecting their traffic.

For the companies that allow brand bidding or simply ignore it, smaller brands can take advantage of using their notoriety to get better results from pay per click advertising. Bidding on specific brand names can result in a higher rank and more traffic overall. Most importantly, there is little risk involved since you only pay when users click through to your website.

Brand bidding may be threatening to some bigger brands but it can prove beneficial for unknown brands that want to increase their visibility.

The post What is Brand Bidding? appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/what-is-brand-bidding/

Dealing with Fake Reviews

Small businesses often have to deal with annoyance of reviews on their Google business page, Yelp or other site that are fake, negative reviews with low ratings. When someone owns a small company it can be obvious to them when someone writes a review that was not a client. Random people on the internet, disgruntled employees or other competitors may make fake profiles simply to post negative reviews of a business that they have had no interaction with.

Unfortunately it can be a bit challenging to prove to Google that those reviews are not valid in order to have them removed. You will need to carefully monitor your reviews and be able to make a case as to why they aren’t valid. Even though you may know for certain that these people were never customers, you need to be able to show Google, Yelp, Facebook or other websites that these profiles are fake and not legitimate complaints.

If the reviews don’t comply with community standards, the reviewer has a clear conflict of interest, they included profane language or if they are impersonating someone else then the website might remove them. There is no guarantee that the review will be removed but it can be worth trying to contact the website if you know for certain that the review is false. If you can’t get it removed, sometimes it can be helpful to write a response to the review and address their complaints politely so that other users can see both sides of the situation.

If negative reviews are a problem, often the best way to combat them is to work to attract more positive reviews so that they negative ones are less noticeable. Getting more consistently positive reviews on the page will eventually make the negative ones seem questionable to users.

The post Dealing with Fake Reviews appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/dealing-with-fake-reviews/

4 Old SEO Tactics that Will Retain Their Value in 2019

2019 is on top of us,and everything is bragging about the changes it will bring. The story is no different when it comes to the online marketplace, especially SEO.

But apart from the changes, its time we discuss some tried and tested methods that will retain their relevance this year as well. So, following we will discuss some old SEO tactics, you shouldn’t leave behind.

1. Featured Snippet

The new year will bring its changes, but you can’t overlook some proven tactics. Featured Snippets will remain strong in the upcoming year as well. These are the condensed clips of information where are placed on top of SERP.

These provide search engine users with a summary of content along with the link to their website. They take more than 10% of organic traffic. This is why you must curate your content accordingly.

There ware more likely the short answer to long tail searches. If done right, they have a major and positive impact on your reader’s user experience. The search engine users are tempted to lookright for their snippets instead of below results. You need to benefit from this by carefully putting together your data and content. It helps to keep your content to the point.

2. Mobile

For years, we have been seeing Mobileoptimization in new year SEO trends. We hate to admit that 2019 will be no different. Yes, there are some major changes introduced in the marketplace, and you must accommodate them if you want to stay in the picture.

Mobile search has surpasseddesktop search, and Voice Base search will take it to new heights. Google has already made a big move with Google Search along with every other brand introduce their own assistant recently.
But we expect the mobile search trend will reach new limits this year and it will be a major factor that will help your sites rank. Scottsdale SEO expert insists on implement a new strategy that will accommodate voice search.

3. Quality Content is Still Important

This is an age-old story; the quality of your content remains on top. If you want to succeed online, then you must make qualitative and relevant content, just avoid oversaturation of it. The fact is, people are selective about what they read, watch and explore.

Therefore, its imperative that you invest time and effort in your content. 2019 will be the year when we will see major implementations in Voice search, AI, personalized search and others. So, take them into account if you want to navigate through competitive waters.

4. Internal Links

Once you create good content, you will need to promote it. Therefore, you must link your content internally to other pages of your site. This means you will have to edit some old posts to include new links.

As you take care of that, you will have to focus on external links. These are the links you get from other websites. Google relies on external links to determine how good your post is. This makes sense as link building is important to rank higher.

The post 4 Old SEO Tactics that Will Retain Their Value in 2019 appeared first on SEM Blog & News - SEO, PPC, Social, Marketing & More.

source https://www.emarketed.com/blog/4-old-seo-tactics-to-use-in-2019/